Big Screen Entertainment Group Introduces Prints and Advertising Fund
Wednesday, 05 November 2008 06:22
Big Screen Entertainment Group (OTC: BSEG) today announced the launch of its pioneering Prints and Advertising (P&A) support program. This new fund will provide up to $400,000 in P&A support per release, utilizing the company's recently formed domestic theatrical distribution arm for a series of future film release campaigns. The initial title to be released under this program is the upcoming "Babysitter Wanted" theatrical release campaign.
Big Screen has identified the college demographic and campuses to be the target theatrical audience for its new horror/thriller, "Babysitter Wanted." Big Screen's advertising campaign will focus on many of the largest college markets in the US, as well as several major markets, including New York City.
Big Screen has forged a marketing and distribution partnership with National Lampoon, Inc. (AMEX: NLN), utilizing the many National Lampoon media platforms to reach the film's target audience. These include the National Lampoon College TV network - its in-dorm-room television network airing on over 200 college campuses across the country, the National Lampoon Humor Network - the most trafficked humor sites on the web, Toga TV.com - the company's broadband channel, as well as the Drunk University Network, and the National Lampoon Video Network, which includes channels on YouTube, Veoh, Yahoo, Joost, and a number of digital video platforms across the Internet.
Big Screen will work closely with and utilize National Lampoon's independent film marketing and distribution strategy to utilize all of National Lampoon's marketing opportunities to the college populations.
"Big Screen is committed to producing and identifying compelling and entertaining pictures from fresh voices, and 'Babysitter Wanted' certainly falls into that category," stated BSEG CEO Kimberley Kates. "We are set to help take this picture to the market through a focused theatrical release followed by its DVD market entry. This is a special picture and we are confident it will reach its audience in a meaningful way," she added.
More specifically, Big Screen will work with National Lampoon to identify and book theaters with some of the highest college student populations in the US, initially focusing on the top 10 college markets. National Lampoon College TV will feature film trailers, commercials, behind-the-scenes specials, cast and filmmaker interviews, and video segments from the film, all airing for weeks leading up to "Babysitter Wanted" release.
The National Lampoon Online Networks marketing will be one of the largest components of the "Babysitter Wanted" advertising campaign. The film will be promoted on some of the most popular college focused sites on the Internet.
The companies will also support "Babysitter Wanted" in its subsequent DVD/home entertainment consumer market release in early 2009.
About Big Screen Entertainment Group
Big Screen Entertainment Group (BSEG) is a full service entertainment company designed to develop, produce, purchase, exhibit and distribute products in all media formats, including motion pictures, television, music, publishing, video games and cell phone content.
About National Lampoon
National Lampoon, Inc. (AMEX: NLN) has been a dominant force in the US comedy world for almost 40 years, and is currently active in a broad array of media and entertainment segments. These include feature films, television programming, online and interactive entertainment, home video, audio, and book publishing. The Company also owns interests in all major National Lampoon properties, including National Lampoon's Animal House, the National Lampoon Vacation series and National Lampoon's Van Wilder. National Lampoon reaches nearly one in four of all 18 to 24 year old college students in America today. The Company has three core operating divisions: National Lampoon Films, which includes production along with theatrical and video distribution of feature films; College Marketing Division; and National Lampoon Networks, providing humor content through a number of platforms. These include its National Lampoon College TV network, the National Lampoon Humor Network - the most trafficked humor sites on the web, Toga TV.com - the company's broadband channel, the Drunk University Network, the new ZAZ Network, and the National Lampoon Video Network, which includes channels on YouTube, AOL, Yahoo, Joost, and a number of digital video platforms across the Internet. These are all anchored by the award winning comedy website www.nationallampoon.com.
Big Screen Entertainment Group Rosslyn Hornsby, VP Marketing, 323-956-4321
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National Lampoon, Inc. Press: Marcy Goot, 310-474-5252
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IR: Howard Gostfrand/David Sasso, 305-918-7000
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